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Design principle: Take things away until the design breaks, then put that last thing back in.

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Back Break Design Last Principle Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER

Artistic Direction Fight Music Think
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
ALAN COOPER

Annoy Corner Even Every Few Infuriate Kill Live Machine
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Human Interact Object React Sentiment Soon Sufficient
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER

Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
ALAN COOPER

Break Need Next One Out Put Record Tour Work
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPER

Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPER

Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly

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