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Design principle: Take things away until the design breaks, then put that last thing back in.

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Back Break Design Last Principle Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
ALAN COOPER

Before Business Certain Father Good Husband Just Learn Rock Star Thing Try
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
You can get spiritual things out of books and stories and they have nothing to do with religion.
ALAN COOPER

Book Nothing Out Religion Spiritual Story Thing
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER

Amazing Bring Fan Hold Keep Seem Teenager
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
ALAN COOPER

Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPER

Could Fight Lucky Pretty Really Thing
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
English bohemians sit in cold orderly rows, like carrots.
ALAN COOPER

Bohemian Carrot Cold English Like Orderly Row Sit
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER

Boxing Excuse Look Madam Mirror Nose Seen State Well
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work

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