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Design principle: Take things away until the design breaks, then put that last thing back in.

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Back Break Design Last Principle Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I’m a huge believer in putting music out as quickly as early as possible.
ALAN COOPER

Believer Early Huge Music Possible Put Quick
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work
While making art you should just do what is in your heart.
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Do Heart Just Make
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Human Interact Object React Sentiment Soon Sufficient
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER

Computer Invade Life Live Run
We don’t fight about music. We don’t fight about artistic direction.
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Artistic Direction Fight Music Think
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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Behave Design Generous Helpful Likeable Person Respect Software User
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Again Bliss Chord Contain Dream Estrange Heart Joy Like Past Retain Slight Still
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product

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