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Typography should not vary widely in an interface.

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Interfere Typography Vary Widely

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Early Interface Magic Powerful Pretend Scenario Stage Tool
The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Could Fight Lucky Pretty Really Thing
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
ALAN COOPER

Annoy Corner Even Every Few Infuriate Kill Live Machine
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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Affect Dep Fell Love Music Show Teenager Way
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPER

Back Break Design Last Principle Thing
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
ALAN COOPER

Cool Die Evolve Kind Musician New Thing Try
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work
English bohemians sit in cold orderly rows, like carrots.
ALAN COOPER

Bohemian Carrot Cold English Like Orderly Row Sit

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