It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPERTypography should not vary widely in an interface.
More Alan Cooper Quotes
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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English bohemians sit in cold orderly rows, like carrots.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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We don’t fight about music. We don’t fight about artistic direction.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Typography should not vary widely in an interface.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
ALAN COOPER






