One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPERTypography should not vary widely in an interface.
More Alan Cooper Quotes
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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While making art you should just do what is in your heart.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER