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Typography should not vary widely in an interface.

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Interfere Typography Vary Widely

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Between Complicate Confuse Difference Fun Little Powerful Product Program Simple Technical
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
Usability methods are like sandpapering a chair.
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Chair Like Method Sandpaper Usability
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Computer Human Imagine Memory Simply Something True
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Amazing Bring Fan Hold Keep Seem Teenager
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Alien Computer Facemfriend Human Manner Memory Own Recognize Work
Define what the product will do before you design how the product will do it.
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Before Define Design Product
There’s only one thing you can use against pure logic, and that’s common sense.
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Against Common Logic One Only Pure Sense Thing
Form follows function straight to hell.
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Follow Function Hell Straight
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Box Designer Goal Help Magical Person Power Simply Think Useful
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Asshole Business Heinous Insidious Lie Most Notion Person Successful

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