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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.

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Discipline Example Geat Giant Other Scientific Shoulder Stand

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

English bohemians sit in cold orderly rows, like carrots.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Define what the product will do before you design how the product will do it.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Usability methods are like sandpapering a chair.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Being Human Interact Object React Sentiment Soon Sufficient
There’s only one thing you can use against pure logic, and that’s common sense.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Box Designer Goal Help Magical Person Power Simply Think Useful
You Don’t Have to Go Home from Work Exhausted!
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Exhaust Go Home Work
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young

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