Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPEREnglish bohemians sit in cold orderly rows, like carrots.
More Alan Cooper Quotes
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Typography should not vary widely in an interface.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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English bohemians sit in cold orderly rows, like carrots.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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There’s only one thing you can use against pure logic, and that’s common sense.
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While making art you should just do what is in your heart.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Define what the product will do before you design how the product will do it.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER






