A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPERWhile making art you should just do what is in your heart.
More Alan Cooper Quotes
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Typography should not vary widely in an interface.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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Form follows function straight to hell.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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I’m a huge believer in putting music out as quickly as early as possible.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER






