Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPERIf you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
More Alan Cooper Quotes
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Define what the product will do before you design how the product will do it.
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Typography should not vary widely in an interface.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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There’s only one thing you can use against pure logic, and that’s common sense.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Form follows function straight to hell.
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While making art you should just do what is in your heart.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER