There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPERIf you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
More Alan Cooper Quotes
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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We don’t fight about music. We don’t fight about artistic direction.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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You Don’t Have to Go Home from Work Exhausted!
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Form follows function straight to hell.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER






