Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPERIf you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
More Alan Cooper Quotes
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English bohemians sit in cold orderly rows, like carrots.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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There’s only one thing you can use against pure logic, and that’s common sense.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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While making art you should just do what is in your heart.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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You Don’t Have to Go Home from Work Exhausted!
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER