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Today, communication itself is the problem. We have become the world’s first overcommunicated society.

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Communication Fear Overcommnicate Problem Society World Year

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Branding is simply a more efficient way to sell things.
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The essence of positioning is sacrifice.
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A successful branding program is based on the concept of singularity.
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You need to allow enough time for this forgetting to take place
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That is, you position the product in the mind of the prospect.
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Advertising is the way great brands get to be great brands.
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The best way to make news is to announce a new category, not a new product.
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The crucial ingredient in the success of any brand is its claim to authenticity.
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A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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