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To get into the consumer’s mind, you have to sacrifice.

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Consumer Essence Info Mind Sacrifice

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Each year we send more and receive less.
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The essence of positioning is sacrifice.
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Even if all the cattle on the range look pretty much alike.
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A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
It’s better to be first in the mind than to be first in the marketplace.
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To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Allow Build Decade Ear Forget Normal Old Person Take Truth
The most powerful concept in marketing is owning a word in the prospects mind.
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Positioning is not what you do to a product.
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War and marketing have many similarities.
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If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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