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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.

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Build Computer First Incent Mind Position Prospect

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES

Better Everyone New People
Changing the direction of a large company is like trying to turn an aircraft carrier.
AL RIES

Aircraft Carrier Change Company Direction Try Trying
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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Cancer Coherem Energy Focus Laser Light Source Stream Weak
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate

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