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It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Branding is simply a more efficient way to sell things.
AL RIES

Brand Efficient Sell Thing Way
War and marketing have many similarities.
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Many Market Similarity War
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
Your brand’s power lies in dominance.
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Brand Dominance Lie Power
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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Band ContrAction Focus Law Narrow Stronger
The crucial ingredient in the success of any brand is its claim to authenticity.
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Authenticity Claim Ingredient Success

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