black
grey
blue
red
brown
white

It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Related Topics

Anything Back Before Course Even Happen Longer Mile Take Turn Wrong

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Good things happen when you narrow your focus.
AL RIES

Focus Good Happen Narrow Thing
Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
The real barrier (to building a brand) is the human mind.
AL RIES

Barrier Gray Human Matter Mind Real
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
AL RIES

Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
You have to reduce the essence of your brand to a single thought or attribute.
AL RIES

Already Attribute Brand Category Essence Own Reduce Single Thousand
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
AL RIES

Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well
Positioning is how you differentiate yourself in the mind of the prospect.
AL RIES

Differentiate Mind Position Product Yourself
A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful
The most powerful concept in marketing is owning a word in the prospects mind.
AL RIES

Business Concept Market Own Powerful Word
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
AL RIES

Brand Build Effort Else Focus Known Mind Nobody Owing Word
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
AL RIES

Brand Build Market Mind Prospect Sell
The next generation product almost never comes from the previous generation.
AL RIES

Come Generations never Next Previous Product
An attribute that nobody else already owns in your category.
AL RIES

Already Attribute Else Nobody Own Through
The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
To get into the consumer’s mind, you have to sacrifice.
AL RIES

Consumer Essence Info Mind Sacrifice
Positioning is not what you do to a product.
AL RIES

Mind Position Product

Copyright: 2020 - 2023 | Minimalist Quotes

Warning: PHP Startup: Unable to load dynamic library 'imagick.so' (tried: /usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so (/usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so: cannot open shared object file: No such file or directory), /usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so.so (/usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so.so: cannot open shared object file: No such file or directory)) in Unknown on line 0