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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

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Allow Build Decade Ear Forget Normal Old Person Take Truth

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War and marketing have many similarities.
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Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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Each year we send more and receive less.
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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Your brand’s power lies in dominance.
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Even if all the cattle on the range look pretty much alike.
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A branding program should be designed to differentiate your cow from all the other cattle on the range.
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The essence of positioning is sacrifice.
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It’s better to be first in the mind than to be first in the marketplace.
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Changing the direction of a large company is like trying to turn an aircraft carrier.
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You must be willing to give up something in order to establish that unique position.
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