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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

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Allow Build Decade Ear Forget Normal Old Person Take Truth

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES

Better Everyone New People
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
That is, you position the product in the mind of the prospect.
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Mind Position Product You
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
Positioning is not what you do to a product.
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Mind Position Product
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Evolve Ivory Tower Marketplace Mud Strategy Towers
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect

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