black
grey
blue
red
brown
white

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.

Related Topics

Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
Positioning is what you do to the mind of the prospect.
AL RIES

Mind Position Prospect What
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
AL RIES

Band ContrAction Focus Law Narrow Stronger
Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES

Better Everyone New People
Branding is simply a more efficient way to sell things.
AL RIES

Brand Efficient Sell Thing Way
Good things happen when you narrow your focus.
AL RIES

Focus Good Happen Narrow Thing
The Internet is the ultimate in brand-centered buying.
AL RIES

Brand Buy Center Internet Ultimate
The best way to make news is to announce a new category, not a new product.
AL RIES

Announce Best Category News Way Product
What should a brand leader advertise?
AL RIES

Advertise Behavior Brand Important Leader
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
AL RIES

Going Name New Product Require Simple Succesful
The real barrier (to building a brand) is the human mind.
AL RIES

Barrier Gray Human Matter Mind Real
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
AL RIES

Allow Build Decade Ear Forget Normal Old Person Take Truth
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
AL RIES

Create Mind Perception Product Prospect Quite
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
AL RIES

Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well

Copyright: 2020 - 2023 | Minimalist Quotes