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The real barrier (to building a brand) is the human mind.

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Barrier Gray Human Matter Mind Real

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A branding program should be designed to differentiate your cow from all the other cattle on the range.
AL RIES

Brand Business Cattle Cow Design Lok Market Other Program Range
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader

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