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The real barrier (to building a brand) is the human mind.

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Barrier Gray Human Matter Mind Real

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

But with a laser, you can drill a hole in a diamond or wipe out cancer.
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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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You need to allow enough time for this forgetting to take place
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Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Positioning is how you differentiate yourself in the mind of the prospect.
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Even if all the cattle on the range look pretty much alike.
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Branding is simply a more efficient way to sell things.
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Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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You have to reduce the essence of your brand to a single thought or attribute.
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The Internet is the ultimate in brand-centered buying.
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Changing the direction of a large company is like trying to turn an aircraft carrier.
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Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Your brand’s power lies in dominance.
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