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Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Al Ries

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
AL RIES

Behavior Brand Consumer Course Factor Important Leadership Motivate
You must be willing to give up something in order to establish that unique position.
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Establish Give Must Order Something Unique Position Willi
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Allow Build Decade Ear Forget Normal Old Person Take Truth
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Build Computer First Incent Mind Position Prospect
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Brand Failure Fast Give Law Name One Route
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
Your brand’s power lies in dominance.
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Brand Dominance Lie Power

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

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