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Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.

Related Topics

Business Company Market Objective Ultimate

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Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
AL RIES

Band ContrAction Focus Law Narrow Stronger
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Build Computer First Incent Mind Position Prospect
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
The crucial ingredient in the success of any brand is its claim to authenticity.
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Authenticity Claim Ingredient Success
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Evolve Ivory Tower Marketplace Mud Strategy Towers
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
Your brand’s power lies in dominance.
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Brand Dominance Lie Power
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
That is, you position the product in the mind of the prospect.
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Mind Position Product You
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate

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