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Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.

Related Topics

Business Company Market Objective Ultimate

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Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The real barrier (to building a brand) is the human mind.
AL RIES

Barrier Gray Human Matter Mind Real
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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Band ContrAction Focus Law Narrow Stronger
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Positioning is not what you do to a product.
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Mind Position Product
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Evolve Ivory Tower Marketplace Mud Strategy Towers
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
Each year we send more and receive less.
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Each Less More Receive Send Year
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up

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