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Positioning is not what you do to a product.

Related Topics

Mind Position Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
AL RIES

Build Computer First Incent Mind Position Prospect
Changing the direction of a large company is like trying to turn an aircraft carrier.
AL RIES

Aircraft Carrier Change Company Direction Try Trying
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Behavior Brand Consumer Course Factor Important Leadership Motivate
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Brand Failure Fast Give Law Name One Route
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
You must be willing to give up something in order to establish that unique position.
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Establish Give Must Order Something Unique Position Willi
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
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Answer Brand Own Three Trouble Two

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