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Positioning is not what you do to a product.

Related Topics

Mind Position Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Each year we send more and receive less.
AL RIES

Each Less More Receive Send Year
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
After a slow buildup, people become convinced that they have known about the brand forever.
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Brand Convince Forever Known Peop Slow
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
That is, you position the product in the mind of the prospect.
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Mind Position Product You
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
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Brand Build Effort Else Focus Known Mind Nobody Owing Word
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time

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