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Beauty is my heritage, but home decor is very much my passion.

Aerin Lauder

And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer
I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
AERIN LAUDER

Always Beauty Child Children Fragrance Loved Magazine Summer Uncle Wore
Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
AERIN LAUDER

Beauty Core Design Heritage Live Passion Space Work
I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
AERIN LAUDER

Book Children Mother Passion Reading Share
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
AERIN LAUDER

Bigger Children Friend Litle Mother Motherhood Need Way
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDER

Change Create Effect Feeling Immediately Interesting Mood Scent
Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER

Beauty Decor Heritage Home Passion
I love laugh lines. It means you’ve had a good life.
AERIN LAUDER

Good Laugh Life Line Mean Positive
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research

Beauty is my heritage, but home decor is very much my passion.

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Beauty is my heritage, but home decor is very much my passion.

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