I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
AERIN LAUDERWhen I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
More Aerin Lauder Quotes
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I love laugh lines. It means you’ve had a good life.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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You always have to stay true to yourself.
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I love to decorate a room – from the furniture to the objects to the books.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I love market research because you really have an idea of what your consumers are looking for.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER