I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
AERIN LAUDERI always loved beauty and accessories, and it’s always something I was passionate about.
More Aerin Lauder Quotes
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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I love laugh lines. It means you’ve had a good life.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I’m natural, but I wear makeup seven days a week.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
AERIN LAUDER