I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDERWhen you ask women what’s the one thing they wish they had more of, they always say time.
More Aerin Lauder Quotes
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You always have to stay true to yourself.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I love market research because you really have an idea of what your consumers are looking for.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I think to make your home as comfortable as possible is so important.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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