I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDERWhen you ask women what’s the one thing they wish they had more of, they always say time.
More Aerin Lauder Quotes
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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I’m natural, but I wear makeup seven days a week.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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Beauty is my heritage, but home decor is very much my passion.
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I love to decorate a room – from the furniture to the objects to the books.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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I love market research because you really have an idea of what your consumers are looking for.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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Luxury is anything that feels special. I mean, it can be a moment.
AERIN LAUDER