My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDERThere’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
More Aerin Lauder Quotes
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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I love market research because you really have an idea of what your consumers are looking for.
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I love to decorate a room – from the furniture to the objects to the books.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I love laugh lines. It means you’ve had a good life.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER