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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.

Aerin Lauder

I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
AERIN LAUDER

Experienced Knowledgeable People Priceless Special Talented Thinking
I love laugh lines. It means you’ve had a good life.
AERIN LAUDER

Good Laugh Life Line Mean Positive
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
AERIN LAUDER

Concept Creating Creative Development Fragrance Lipstick Passionate Process Product
In terms of pots and pans, I just use the basics – Im not a snob like that.
AERIN LAUDER

Basic Pan Pot Snob Term Use
When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER

Archives Country Creative Director First Job People Thing
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDER

Concept House Lifestyle Overall People Shade
One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
AERIN LAUDER

Creative Enjoyed One Process Really Summer Worked
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER

Backbone Mom Mother Strong
I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER

Catastrophes Create Fun Gotten Hectic Home Horrible More Space Thinking World
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER

Beauty Decor Heritage Home Passion
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
AERIN LAUDER

Beach Beautiful Expensive Kiss Luxury Mean Necessarily Picture Walk
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDER

Asked Beauty Creative Director Fun Girl Home
When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
AERIN LAUDER

Bigger Children Friend Litle Mother Motherhood Need Way

People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.

Related Topics

Popular Authors

People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.

Related Topics

Popular Authors

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