When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.
ADRIAN FRUTIGERto create harmonious whites inside the letters as well as between them.
More Adrian Frutiger Quotes
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Helvetica is here to stay.
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I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
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It gives distance between the trees, the room to breathe and allow for life.
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Not like the concrete jungle of the tenements.
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From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.
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to create harmonious whites inside the letters as well as between them.
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Typography must be as beautiful as a forest.
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And it is the designer’s task with the help of this black to capture space.
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Helvetica is the jeans, and Universe the dinner jacket.
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If you remember the shape of your spoon at lunch, it has to be the wrong shape.
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Thus I also grasped that the empty spaces are the most important aspect of a typeface.
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If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
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In its restraint, should be only felt but not perceived by the reader.
ADRIAN FRUTIGER