I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
ADRIAN FRUTIGERI am sure in some years from now you will see new posters with just white space and four lines in Garamond.
More Adrian Frutiger Quotes
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It gives distance between the trees, the room to breathe and allow for life.
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And it is the designer’s task with the help of this black to capture space.
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Not like the concrete jungle of the tenements.
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Typography must be as beautiful as a forest.
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When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.
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Helvetica is the jeans, and Universe the dinner jacket.
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If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
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If you remember the shape of your spoon at lunch, it has to be the wrong shape.
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From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.
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Thus I also grasped that the empty spaces are the most important aspect of a typeface.
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to create harmonious whites inside the letters as well as between them.
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Helvetica is here to stay.
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In its restraint, should be only felt but not perceived by the reader.
ADRIAN FRUTIGER