There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELDRemember where you came from.
More Donald Rumsfeld Quotes
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If in doubt, don’t. If still in doubt, do what’s right.
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If you are not criticized, you may not be doing much.
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The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
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Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
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Arguments of convenience lack integrity and inevitably trip you up.
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There are a lot of people who lie and get away with it, and that’s just a fact.
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Let’s stick something in the ground and not pretend that it’s perfect.
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Don’t blame the boss. He has enough problems.
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It is easier to get into something than to get out of it.
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Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
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Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
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Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
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Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
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Reduce the layers of management. They put distance between the top of an organization and the customers.
DONALD RUMSFELD