“Your brand is what other people say about you when you’re not in the room.”

If you’re truly obsessed over customers, it’ll cover a lot of errors.

Our point of view is we will sell more if we help people make purchasing decisions.

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Determine what your customers need, and work backwards.

Cultures aren’t so much planned as they evolve from that early set of people.

Position yourself with something that captures your curiosity, something that you’re missionary about.

If you can’t feed a team with two pizzas, it’s too large.

Above all else, align with customers. Win when they win. Win only when they win.

Work hard, have fun and make history.

Teachers, who are really good create that environment where you can be very satisfied by the process of learning.

If you double the number of experiments you do per year you’re going to double your inventiveness.

It’s time to go back to the Moon, this time to stay.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

I wanted to have a global company, so I chose a global name.

A brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand.

Your business, and your brand must first let people know what you care about and that you care about them.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Don’t wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

Your brand name is only as good as your reputation.