“If what we are doing is not seen by some people as science fiction, it’s probably not transformative enough.”

We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.

If I were seriously interested in something important to me, I wouldn’t just click on the first search result, read it and take it as God’s word.

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

We just want to have great people working for us.

It’s very hard to fail completely if you aim high enough.

Ultimately you want to have the entire world’s knowledge connected directly to your mind.

You never lose a dream, it just incubates as a hobby.

We want Google to be the third half of your brain.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Too many rules stifle innovation.

If Google Books is successful, others will follow.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

I had no dreams of such economic success. You should have fun and not be so weighed down by expectations.

My goal is for Google to lead, not follow.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

It’s clear there’s a lot of room for improvement, there’s no inherent ceiling we’re hitting up on.

A writer of fiction lives in fear. Each new day demands new ideas and he can never be sure whether he is going to come up with them or not.

I only read biographies, metaphysics and psychology. I can dream up my own fiction.

You can have a very intense relationship with fictional characters because they are in your own head.

When it comes to the past, everyone writes fiction.

A man’s face is his autobiography. A woman’s face is her work of fiction.

Fiction is the truth inside the lie.

There is quite enough sorrow and shame and suffering and baseness in real life, and there is no need for meeting it unnecessarily in fiction.

The media are less a window on reality, than a stage on which officials and journalists perform self-scripted, self-serving fictions.