“Every new thing creates two new questions and two new opportunities.”

If you double the number of experiments you do per year you’re going to double your inventiveness.

It’s time to go back to the Moon, this time to stay.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

If you never want to be criticized, for goodness sake don’t do anything new.

If we think long term, we can accomplish things that we couldn’t otherwise accomplish.

Maintain a firm grasp of the obvious at all times.

No business can continue to shrink. That can only go on for so long before irrelevancy sets in.

E-mail has some magical ability to turn off the politeness gene in a human being.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

We are our choices. Build yourself a great story.

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

We are stubborn on vision. We are flexible on details.

It is very difficult to get people to focus on the most important things when you’re in boom times.

One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

People don’t want gadgets, they want services.

The brain is a muscle that can move the world.

Great ideas originate in the muscles.

Everyone is in favor of free speech. Hardly a day passes without its being extolled, but some people’s idea of it is that they are free to say what they like, but if anyone else says anything back, that is an outrage.

Every effort under compulsion demands a sacrifice of energy. I never paid such a price.

You need to make a commitment and once you make it then life will give you some answers.

A company’s employees are its greatest asset and your people are your product.