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You don’t make art after you become an artist. You become an artist by ceaselessly making art.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing

You don’t make art after you become an artist. You become an artist by ceaselessly making art.

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You don’t make art after you become an artist. You become an artist by ceaselessly making art.

Related Topics

Popular Authors

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