There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
BOB SCHAFFERAnd after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
More Bob Schaffer Quotes
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A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER -
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER -
We now assume that when people turn on the evening news, they basically already know what the news is. They’ve heard it on the radio. They’ve seen it on the Internet. They’ve seen it on one of the cable companies. So that makes our job a bit different.
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I used to be a print reporter.
BOB SCHAFFER -
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER -
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER -
Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER -
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER -
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER -
My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
BOB SCHAFFER -
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER -
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER -
The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER -
When Sam Snead was asked how to putt, he said, ‘Putt for one hundred dollars’.
BOB SCHAFFER -
Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
BOB SCHAFFER