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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising Assembly Being Competing Language Merely Message Messages Same Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Words are so often used in the opposite sense, as a screen of diversion. It’s the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
JOHN BERGER

Argument Diversion Opposite Same Screen Struggle Towards Truthfulness Use Word Writing
Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it.
JOHN BERGER

Doe Drawing Image Imitation Life Photograph Photography Rendering Subject Trace Unlike Viewer Visual
A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory.
JOHN BERGER

Contradiction Interest Meeting Natural Photo Photographer Place Use Viewer
You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.
JOHN BERGER

Enjoy Hand Look Mirror Morally Naked Paint Painting Pleasure Vanity Women
This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGER

Achieve Country Deprivation Desirable Develop False Impose Intensive Standard Today
A cigarette is a breathing space. It makes a parenthesis.
JOHN BERGER

Arches Breathing Cigarettes Parentless Space
Photographs bear witness to a human choice being exercised in a given situation.
JOHN BERGER

Choice Decision Given Photography Situation
Photography, because it stops the flow of life, is always flirting with death.
JOHN BERGER

Death Flirting Flow Life Photography
All photographs are there to remind us of what we forget. In this – as in other ways – they are the opposite of paintings.
JOHN BERGER

Forget Opposite Other Pain Painting Photography Remind Way
Modern thought has transferred the spectral character of Death to the notion of time itself. Time has become Death triumphant over all.
JOHN BERGER

Character Death Modern Notion Spectular Time Transferred
(The sight of it as an object stimulates the use of it as an object.) Nakedness reveals itself. Nudity is placed on display. To be naked is to be without disguises.
JOHN BERGER

Display Itself Nakedness Nudity Object Place Reveal Sight Stimulate
Fanaticism comes from any form of chosen blindness accompanying the pursuit of a single dogma.
JOHN BERGER

Blindness Chosen Come Dogma Fantacism Form Pursuit
The zoo cannot but disappoint.
JOHN BERGER

Animal Disappoint Pet Zoos
That we find a crystal or a poppy beautiful means that we are less alone, that we are more deeply inserted into existence than the course of a single life would lead us to believe.
JOHN BERGER

Alone Beautiful Believe Crystal Deeply Existence Less More Nature Ours Poppy
You are observed with interest but you do not observe with interest – if you do, you will become less enviable. In this respect the envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER

Bureaucrat Greater Illusion Impersonal Interest Observe Others Power Themselves
It can happen that a book, unlike its authors, grows younger as the years pass.
JOHN BERGER

Book Grow Pass Unlike Year Younger

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