John Berger on advertising
John Berger172 quotes“Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal”
More from John Berger
I use charcoal a lot. Partly because it has such a fantastic range but also because it is very easy to erase.
John BergerJohn Berger Modern thought has transferred the spectral character of Death to the notion of time itself. Time has become Death triumphant over all.
John BergerJohn Berger A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory.
John BergerJohn Berger This is not because they are callous or personally inhuman: it is because they live in and accept a society which is incapable of knowing what a human life is worth.
John BergerJohn Berger We only see what we look at. To look is an act of choice.
John BergerJohn Berger To live and die amongst foreigners may seem less absurd than to live persecuted or tortured by one’s fellow countrymen….
John BergerJohn Berger The existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation.
John BergerJohn Berger It is comparatively easy to achieve a certain unity in a picture by allowing one colour to dominate, or by muting all the colours.
John BergerJohn Berger What do drawings mean to me? I really don’t know. The activity absorbs me. I forget everything else in a way that I don’t think happens with any other activity.
John BergerJohn Berger Every authentic poem contributes to the labour of poetry… to bring together what life has separated or violence has torn apart.
John BergerJohn Berger The contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.
John BergerJohn Berger To be desired is perhaps the closest anybody in this life can reach to feeling immortal.
John BergerJohn Berger No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.
John BergerJohn Berger For me, drawing is a lot to do with taking out, with returning to the white of the paper.
John BergerJohn Berger Pleasure and pain need to be considered together; they are inseparable. Yet the space filled by each is perhaps different. Pleasure, defined as a sense of gratification, is essential for nature
John BergerJohn Berger Compare the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama.
John BergerJohn Berger
Original quotes
From our community writers
I managed to cut myself loose and while there was pain – there weren’t any blood.
Jenny WinbladhJenny Winbladh Free will exist only in a confused mind.
Frode GaslandFrode Gasland If you are true to yourself, you are already a winner.
Alex DanielAlex Daniel You deserve words that remind you of your value.
Saif Ali ManganSaif Ali Mangan Do always wonder about your worth and remind yourself that even roses have their own thorns.
Megan LaoMegan Lao I’m like sugar in the coffee. Stir me and I’ll dissolve into you.
BelaBela Plans have changed. Life looks different. & now we’re all figuring it out as we go.
Tanya GillTanya Gill Be loyal to those loyal to you.
Sonya TeclaiSonya Teclai
Meet the writers
More on advertising
Abstract art: a construction site for high fashion, for advertising, for furniture.
Adrienne MonnierAdrienne Monnier People ultimately get what they deserve on TV.
Adrian PasdarAdrian Pasdar What people end up watching is what the advertising end up glomming onto and promoting.
Adrian PasdarAdrian Pasdar Advertising in the final analysis should be news.
Adolph OchsAdolph Ochs Money coming in says I’ve made the right marketing decisions
Adam OsborneAdam Osborne While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business
Adam KlugerAdam Kluger So you could say I had a natural knack for the advertising world.
Adam KlugerAdam Kluger Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David OgilvyDavid Ogilvy
