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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising Assembly Being Competing Language Merely Message Messages Same Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

What is significant, and is so difficult for the urban stranger to understand, is that the two statements are connected by an and not by a but.
JOHN BERGER

Connect Difficult Significant Statement Strange Understand
The heart of Paris is like nothing so much as the unending interior of a house.
JOHN BERGER

Country Doors Heart House Interior Two Unending
The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich.
JOHN BERGER

Before Century Poverty Priorities Result Scarcity Set World
Compassion opposes this order and is therefore best thought of as being in some way supernatural.
JOHN BERGER

Basic Best Compassion Necessity Oppose Order Therefore World
You cant draw it for others. You can try, of course, but it doesn’t work. People obeying rules laid down my somebody else is not the same thing as respecting life. And if you want to respect life, you have to draw a line.
JOHN BERGER

Course Else Life Line Obey Other People Respect Somebody
Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
JOHN BERGER

Communication Emotive Network Pace Permanent Propaganda Reflection Require Slogan Stifie Systematically
The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER

Cigarette Dialogue Noth Parentless Proscenium Shar Time
Never again shall a single story be told as though it were the only one.
JOHN BERGER

Again never One Shall Single Stories Story Told
Every authentic poem contributes to the labor of poetry… to bring together what life has separated or violence has torn apart…
JOHN BERGER

Apart Authentic Bring Contribute Labor Life Loss Poem Poetry Space Together Violence
It is comparatively easy to achieve a certain unity in a picture by allowing one colour to dominate, or by muting all the colours.
JOHN BERGER

Allow Artist Certain Colour Comparitively Dominate Easy Mute Together Unity
If the public photograph contributes to a memory, it is to the memory of an unknowable and total stranger.
JOHN BERGER

Contribute Memories Photograph Stranger Unknowable
Protest and anger practically always derives from hope, and the shouting out against injustice is always in the hope of those injustices being somewhat corrected and a little more justice established.
JOHN BERGER

Adjustment Against Derive Hope Injustice Justice Little Protest Shouting
For the artist, drawing is discovery. And that is not just a slick phrase; it is quite literally true.
JOHN BERGER

Artist Discovery Drawing Literally Phrase Slick True
The impulse to paint comes neither from observation nor from the soul (which is probably blind) but from an encounter: the encounter between painter and model: even if the model is a mountain or a shelf of empty medicine bottles.
JOHN BERGER

Blind Bottle Come Encounter Impulse Medicine Mountain Observation Soul
You can plan events, but if they go according to your plan they are not events.
JOHN BERGER

According Event Events Plan Plans
In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man.
JOHN BERGER

Average Country Men never Painting Presume Principal Protagonist Rude Spectator

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