Primarily I see myself as so much more than a rapper. I really believe I am the voice for a lot of people who don’t have that microphone or who can’t rap.
JAY-ZI was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.
More Jay-Z Quotes
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Your job is to inspire people from your neighborhood to get out.
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Everyone’s supposed to stay in their lines and be neat. ‘You’re a rapper. You’re supposed to rap, carry a boom box, wear chains, and go to the club – that’s all you do. What are you doing collecting art?
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My first album was mainly dealing with street issues, and it was ‘coded’: it was called ‘Reasonable Doubt.’ So the things I was talking about…
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It was a very intense and stressful situation. There was playing in the Johnny-pump (an opened fire hydrant) and the ice-cream man coming around and all of these games that we’d play, and suddenly it would turn just violent and there would be shootings at 12 in the afternoon on any given day.
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I know I’m a different person. But nothing can erase that era, those times, those memories, those fights to get ‘Roc-A-fella’ where it was.
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Biggie was the King Of New York as a rapper. There’s a lot more dangerous guys than Biggie Smalls out there, you know what I’m saying? John Gotti was way closer to King Of New York than him.
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I’m just going to make the music I love to make, and I’m going to mature with my music.
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Just strengthening that theme that America is a place of opportunity and hoping to inspire people to fulfill those opportunities, and to want more, and to want better, and to see the places we can go. So many people identify with me because of the place that I come from.
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People really feel like music is free but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it.
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When the TV version of Annie came on, I was drawn to it. It was the struggle of this poor kid in this environment and how her life changed. It immediately resonated.
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By the time I got to record my first album, I was 26, I didn’t need pen or paper – my memory had been trained just to listen to a song, think of the words, and lay them to tape.
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If just the presence of Tidal causes other companies to have better pay structure or to pay more attention to it moving forward, then we’ve been successful in one way. So we don’t really view them as competitors. As the tide rises, all the boats rise.
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I’m just making an observation. They’re crying out for the love that maybe they didn’t get at home, and they got everything.
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Racism is taught in the home. We agree on that? Well, it’s very hard to teach racism to a teenager who’s listening to rap music and who idolizes, say, Snoop Dogg. It’s hard to say, ‘That guy is less than you.’ The kid is like, ‘I like that guy, he’s cool. How is he less than me?
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All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time, whatever direction I’m heading in.
JAY-Z