I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
JAY-ZI treat people based on who they really are, not the name. Everyone has to be respectful and be a human being. No one’s above… That’s how I carry it with anybody.
More Jay-Z Quotes
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What people have to understand is ‘Billboard’ is a magazine. They’re like elected officials – they work for us.
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I don’t profess to be a political rapper, like groups such as ‘Dead Prez’ or ‘Public Enemy’, but I think social commentary should make its way into your music. Speaking on your neighbourhood is social commentary – what happens, what’s going on.
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All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time, whatever direction I’m heading in.
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Do you know how many athletes go broke three years after they stop playing? I want to help them hold on to their money. I mean, I know about budgets.
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People really feel like music is free but will pay $6 for water. You can drink water free out of the tap, and it’s good water. But they’re OK paying for it.
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Religion is like a personal computer. You let people in if you want to… We’re all gods.
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Shakespeare was a man who wrote poetry. I’m a man who writes poetry. Why not compare yourself to the best?
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The average rap life is two or three albums. You’re lucky to get to your second album in rap!
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You make your first album, you make some money, and you feel like you still have to show face, like ‘I still go to the projects.’ I’m like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it’s so cool?
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No, I’m not interested in politics. I have zero interest. I have interest in hope and people.
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The challenge is to get everyone to respect music again, to recognize its value.
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I think the problem with people, as they start to mature, they say, ‘Rap is a young man’s game,’ and they keep trying to make young songs. But you don’t know the slang – it changes every day, and you’re just visiting. So you’re trying to be something you’re not, and the audience doesn’t buy into that.
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When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it’s my point of view. It’s not anything formulaic.
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I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.
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Wherever I go, I bring the culture with me, so that they can understand that it’s attainable. I didn’t do it any other way than through hip-hop.
JAY-Z






