To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPERI’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
More Alan Cooper Quotes
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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While making art you should just do what is in your heart.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Define what the product will do before you design how the product will do it.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER