Typography should not vary widely in an interface.
ALAN COOPERMy computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
More Alan Cooper Quotes
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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We don’t fight about music. We don’t fight about artistic direction.
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Define what the product will do before you design how the product will do it.
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Usability methods are like sandpapering a chair.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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There’s only one thing you can use against pure logic, and that’s common sense.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER






