My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.

ALAN COOPER

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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.

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Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store

Bagwalas

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

ALAN COOPER

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric Keep Minimal Palette Restrict Should Simple
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Interact Object React Sentiment Sufficient
While making art you should just do what is in your heart.

ALAN COOPER

While making art you should just do what is in your heart.
ALAN COOPER

Do Just Make
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.

ALAN COOPER

When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Dep Fell Way
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.

ALAN COOPER

I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Just Keep Like Make Over Record
Define what the product will do before you design how the product will do it.

ALAN COOPER

Define what the product will do before you design how the product will do it.
ALAN COOPER

Before
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.

ALAN COOPER

If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Chair Make Sandpaper Smoother Table
We don’t fight about music. We don’t fight about artistic direction.

ALAN COOPER

We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER

Artistic Think
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.

ALAN COOPER

Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Memory Own
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.

ALAN COOPER

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Ironically Least Likely New Software Thing Use
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’

ALAN COOPER

Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Excellent Just Prototype
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.

ALAN COOPER

To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.

ALAN COOPER

In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPER

Computer Dependent Hopeful Irreversible Modern Monster
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.

ALAN COOPER

If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Magical Simply Think Useful
Usability methods are like sandpapering a chair.

ALAN COOPER

Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.

ALAN COOPER

Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Interact Longer More Sturdily Subtle

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