Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPERIn other words, humans have special instincts that tell them how to behave around other sentient beings.
More Alan Cooper Quotes
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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I’m a huge believer in putting music out as quickly as early as possible.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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We don’t fight about music. We don’t fight about artistic direction.
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While making art you should just do what is in your heart.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Usability methods are like sandpapering a chair.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER






