black
grey
blue
red
brown
white

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Related Topics

Advertise Catskill Else Everything Himalaya Market Strategy Time

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
AL RIES

Evolve Ivory Tower Marketplace Mud Strategy Towers
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
You have to reduce the essence of your brand to a single thought or attribute.
AL RIES

Already Attribute Brand Category Essence Own Reduce Single Thousand
The next generation product almost never comes from the previous generation.
AL RIES

Come Generations never Next Previous Product
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
AL RIES

Business Company Market Objective Ultimate
Positioning is what you do to the mind of the prospect.
AL RIES

Mind Position Prospect What
Your brand’s power lies in dominance.
AL RIES

Brand Dominance Lie Power
Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
The Internet is the ultimate in brand-centered buying.
AL RIES

Brand Buy Center Internet Ultimate
Changing the direction of a large company is like trying to turn an aircraft carrier.
AL RIES

Aircraft Carrier Change Company Direction Try Trying
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
AL RIES

Allow Build Decade Ear Forget Normal Old Person Take Truth
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
AL RIES

Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful
To get into the consumer’s mind, you have to sacrifice.
AL RIES

Consumer Essence Info Mind Sacrifice
An attribute that nobody else already owns in your category.
AL RIES

Already Attribute Else Nobody Own Through
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
AL RIES

Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld

Copyright: 2020 - 2023 | Minimalist Quotes

Warning: PHP Startup: Unable to load dynamic library 'imagick.so' (tried: /usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so (/usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so: cannot open shared object file: No such file or directory), /usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so.so (/usr/local/lib/php/extensions/no-debug-non-zts-20200930/imagick.so.so: cannot open shared object file: No such file or directory)) in Unknown on line 0