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It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

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Create Mind Perception Product Prospect Quite

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That is, you position the product in the mind of the prospect.
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Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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