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It is better to have 50% of one market, instead of 10% of five markets.

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Better Have Instead Market Prospect

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Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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It is better to have 50% of one market, instead of 10% of five markets.
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When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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Advertising is the way great brands get to be great brands.
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To get into the consumer’s mind, you have to sacrifice.
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Good things happen when you narrow your focus.
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Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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A brand should strive to own a word in the mind of the consumer.
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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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What should a brand leader advertise?
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War and marketing have many similarities.
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