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It is better to have 50% of one market, instead of 10% of five markets.

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Better Have Instead Market Prospect

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Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Each year we send more and receive less.
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Each Less More Receive Send Year
War and marketing have many similarities.
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Many Market Similarity War
That is, you position the product in the mind of the prospect.
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Mind Position Product You
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
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Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful

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