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You need to allow enough time for this forgetting to take place

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Enough Ned Place Take Time Forget

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It’s better to be first in the mind than to be first in the marketplace.
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It is better to have 50% of one market, instead of 10% of five markets.
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It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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You need to allow enough time for this forgetting to take place
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Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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