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You need to allow enough time for this forgetting to take place

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Enough Ned Place Take Time Forget

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Your brand’s power lies in dominance.
AL RIES

Brand Dominance Lie Power
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
You need to allow enough time for this forgetting to take place
AL RIES

Enough Ned Place Take Time Forget
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
Positioning is not what you do to a product.
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Mind Position Product
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
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Brand Build Effort Else Focus Known Mind Nobody Owing Word
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper

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