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We know that the war against intelligence is always waged in the name of common sense.

Roland Barthes

How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHES

Beyond Image Meaning
In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The ‘anything whatever’ then becomes the sophisticated acme of value.
ROLAND BARTHES

Notable Order Photography Sophistication Value
Literature is without proofs. By which it must be understood that it cannot prove, not only what it says, but even that it is worth the trouble of saying it.
ROLAND BARTHES

Evidence Literature Trouble Understand
Isn’t desire always the same, whether the object is present or absent? Isn’t the object always absent? -This isn’t the same languor: there are two words: Pothos, desire for the absent being, and Himéros, the more burning desire for the present being.
ROLAND BARTHES

Absence Burning Desire Object Present
To know that one does not write for the other, to know that these things I am going to write will never cause me to be loved by the one I love (the other), to know that writing compensates for nothing, sublimates nothing, that it is precisely there where you are not–this is the beginning of writing.
ROLAND BARTHES

Beginning Known Love Myself Writing
I try to busy myself elsewhere, to arrive late; but I always lose at this game. Whatever I do, I find myself there, with nothing to do, punctual, even ahead of time.
ROLAND BARTHES

Arrival Lose Myself Time
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
ROLAND BARTHES

Desire Disappointment Pleasure Rival Truth
Language is never innocent.
ROLAND BARTHES

Innocent Language One Liner
The haiku reproduces the designating gesture of the child pointing at whatever it is (the haiku shows no partiality for the subject), merely saying: that!
ROLAND BARTHES

Children Poem Poetry Reproduction Subject
To make someone wait: the constant prerogative of all power.
ROLAND BARTHES

Patience Power Wait
Frontiers are physical as well as symbolic constructions.
ROLAND BARTHES

Construction Front Physical Symbolic
Every object in the world can pass from a closed, silent existence to an oral state, open to appropriation by society, for there is no law, whether natural or not, which forbids talking about things
ROLAND BARTHES

Existence Law Natural Object Silence Society State
I call the discourse of power any discourse that engenders blame, hence guilt, in its recipient.
ROLAND BARTHES

Blame Guilty Myself Power
This endured absence is nothing more or less than forgetfulness. I am, intermittently, unfaithful. This is the condition of my survival.
ROLAND BARTHES

Absence Condition Endurance Faith Myself Survival
The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!
ROLAND BARTHES

Himself Imagination Policy Politics Trouble
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure

We know that the war against intelligence is always waged in the name of common sense.

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We know that the war against intelligence is always waged in the name of common sense.

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