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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.

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Company Hand Mental Mind Position Product Upper

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

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Going Name New Product Require Simple Succesful
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Good things happen when you narrow your focus.
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Everyone is interested in what‘s new. Few people are interested in what‘s better.
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A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
War and marketing have many similarities.
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Many Market Similarity War
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
You must be willing to give up something in order to establish that unique position.
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Establish Give Must Order Something Unique Position Willi
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
The crucial ingredient in the success of any brand is its claim to authenticity.
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Authenticity Claim Ingredient Success
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word

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