Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES
AL RIES
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Al Ries58 quotes“Everyone is interested in what‘s new. Few people are interested in what‘s better.”
More from Al Ries
A branding program should be designed to differentiate your cow from all the other cattle on the range.
Al RiesAl Ries When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
Al RiesAl Ries It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
Al RiesAl Ries It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
Al RiesAl Ries The most powerful concept in marketing is owning a word in the prospects mind.
Al RiesAl Ries Changing the direction of a large company is like trying to turn an aircraft carrier.
Al RiesAl Ries Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
Al RiesAl Ries But with a laser, you can drill a hole in a diamond or wipe out cancer.
Al RiesAl Ries If you can build a powerful brand, you will have a powerful marketing program.
Al RiesAl Ries Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
Al RiesAl Ries If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
Al RiesAl Ries A successful branding program is based on the concept of singularity.
Al RiesAl Ries The crucial ingredient in the success of any brand is its claim to authenticity.
Al RiesAl Ries THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Al RiesAl Ries War and marketing have many similarities.
Al RiesAl Ries Positioning is not what you do to a product.
Al RiesAl Ries
Original quotes
From our community writers
Find someone who can hear you even when you’re silent.
Brad NeatonBrad Neaton Shadows follow me the way a vulture stalks death. One small step ahead.
Danielle MontgomeryDanielle Montgomery Hidden in the ashes, of a fallen building lays a child’s family photo, with whom he could never unite in life.
Heba NazarHeba Nazar To love something, someone. You don’t need to own them.
Sonika MSonika M When you miss someone, you realize their worth and your faith.
Aradhna S BirenAradhna S Biren The bed was the canvas, we were the art.
Jonny OxJonny Ox Every little part of your soul was made to shine.
Ashley PrzywolskiAshley Przywolski When in truth, it is the transparency that kills you. The pain of seeing through to something you can never quite touch.
Lang LeavLang Leav
Meet the writers
More on everyone
I grew up listening to everybody.
Lil BabyLil Baby To be alive in America is to hear all kinds of music constantly: radio, records, churches, cats on the street, everywhere music. And with records, the whole history of music is open to everyone who wants to hear it.
Jerry GarciaJerry Garcia Sooner or later everyone sits down to a banquet of consequences.
Robert Louis StevensonRobert Louis Stevenson Smile, for everyone lacks self-confidence and more than any other one thing a smile reassures them.
Andre MauroisAndre Maurois True love is like ghosts, which everyone talks about and few have seen.
Francois de La RochefoucauldFrancois de La Rochefoucauld Everyone lives by selling something.
Robert Louis StevensonRobert Louis Stevenson Everyone complains of his memory, and nobody complains of his judgment.
Francois de La RochefoucauldFrancois de La Rochefoucauld I told my psychiatrist that everyone hates me. He said I was being ridiculous – everyone hasn’t met me yet.
Rodney DangerfieldRodney Dangerfield