I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDERMom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
More Aerin Lauder Quotes
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I think to make your home as comfortable as possible is so important.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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I love market research because you really have an idea of what your consumers are looking for.
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You always have to stay true to yourself.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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Beauty is my heritage, but home decor is very much my passion.
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I’ve always been inspired by beautiful interiors.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
AERIN LAUDER