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You always have to stay true to yourself.

Aerin Lauder

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER

Backbone Mom Mother Strong
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDER

Asked Beauty Creative Director Fun Girl Home
I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
AERIN LAUDER

Book Children Mother Passion Reading Share
I always loved beauty and accessories, and it’s always something I was passionate about.
AERIN LAUDER

Accessories Beauty Passionate Something
When you ask women what’s the one thing they wish they had more of, they always say time.
AERIN LAUDER

Always Ask More One Thing Time Wish Women
I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
AERIN LAUDER

Actually Coem Environment Jacket Meeting Men Nice Thinking
I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
AERIN LAUDER

Experienced Knowledgeable People Priceless Special Talented Thinking
I’ve always been inspired by beautiful interiors.
AERIN LAUDER

Always Beautiful Inspired Interior
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

Me Pilate Three Time Week Well Work
I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
AERIN LAUDER

Always Beauty Child Children Fragrance Loved Magazine Summer Uncle Wore
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
AERIN LAUDER

Concept Creating Creative Development Fragrance Lipstick Passionate Process Product
Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER

Beauty Decor Heritage Home Passion
Luxury is anything that feels special. I mean, it can be a moment.
AERIN LAUDER

Beach Beautiful Children Feel Moment Special

You always have to stay true to yourself.

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You always have to stay true to yourself.

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