“More and more people are watching entertainment on their phones.”

On a plane or on a train, or whatever, you see people with their headphones and they’re looking at their iPhone or their Galaxy.

The power lies in who can say no the most. But, real power, though, lies in the opportunity to say yes.

This cross-section of people they just happen to bring in to decide the fate of mankind on television is really scary.

People are ready to do either, and the content has to work on both.

I know that the vitriol and hyperbole that exists online, and the anonymity, can be deadly because it’s cloaked in negativity and it’s brutal sometimes.

And then, there are the producers and the writers and the director on the other side of the glass, and what they want.

You have to be malleable to what’s going to work, and you have to stay in the framework of the context.

I wasn’t really a big comic book guy, growing up. I watched cartoons, but the choices were a whole heck of a lot slimmer.

If you ever go behind the glass and look at the focus groups that are deciding what you’re gonna watch, it’s scary.

People ultimately get what they deserve on TV.

I think people ultimately realize that, but not when they’re in the spotlight.

Nine times out of ten, I’m trying to meet someone else’s expectations, whether it’s the director or the writer or the animator

But there are people who are way better at it than I am.

What people end up watching is what the advertising end up glomming onto and promoting.

The involvement of people at home is just broadening things.

You really have to bring your game and know what you want to do.

Today, we are pleased to announce the biggest advancement in iPhone.

So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight inches, and you’ll rule the world.

Well, clearly Apple is a role model of the American innovation whereby it produced all these products – iPod, iPhone, iPad – that are really now dominating all the technology arena in the world.

Apple has long been a leading innovator of mobile technology; I myself own an iPhone.

I anticipate that Apple’s fingerprint reader will in fact make iPhone 5S owners more likely to secure their smartphones.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it’s not a product; it’s an understanding of human nature.

On a plane or on a train, or whatever, you see people with their headphones and they’re looking at their iPhone or their Galaxy.

You can shoot and edit a movie from your iPhone and upload it to YouTube.