When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.
ADRIAN FRUTIGER
In its restraint, should be only felt but not perceived by the reader.
More Adrian Frutiger Quotes
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Helvetica is the jeans, and Universe the dinner jacket.
ADRIAN FRUTIGER -
Not like the concrete jungle of the tenements.
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to create harmonious whites inside the letters as well as between them.
ADRIAN FRUTIGER -
It gives distance between the trees, the room to breathe and allow for life.
ADRIAN FRUTIGER -
I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
ADRIAN FRUTIGER -
If you remember the shape of your spoon at lunch, it has to be the wrong shape.
ADRIAN FRUTIGER -
If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
ADRIAN FRUTIGER -
Typography must be as beautiful as a forest.
ADRIAN FRUTIGER -
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.
ADRIAN FRUTIGER -
Helvetica is here to stay.
ADRIAN FRUTIGER -
Thus I also grasped that the empty spaces are the most important aspect of a typeface.
ADRIAN FRUTIGER -
In its restraint, should be only felt but not perceived by the reader.
ADRIAN FRUTIGER