Typography must be as beautiful as a forest.
ADRIAN FRUTIGER
If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
More Adrian Frutiger Quotes
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Typography must be as beautiful as a forest.
ADRIAN FRUTIGER -
I am sure in some years from now you will see new posters with just white space and four lines in Garamond.
ADRIAN FRUTIGER -
Thus I also grasped that the empty spaces are the most important aspect of a typeface.
ADRIAN FRUTIGER -
If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
ADRIAN FRUTIGER -
And it is the designer’s task with the help of this black to capture space.
ADRIAN FRUTIGER -
Helvetica is here to stay.
ADRIAN FRUTIGER -
In its restraint, should be only felt but not perceived by the reader.
ADRIAN FRUTIGER -
It gives distance between the trees, the room to breathe and allow for life.
ADRIAN FRUTIGER -
Helvetica is the jeans, and Universe the dinner jacket.
ADRIAN FRUTIGER -
to create harmonious whites inside the letters as well as between them.
ADRIAN FRUTIGER -
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.
ADRIAN FRUTIGER -
Not like the concrete jungle of the tenements.
ADRIAN FRUTIGER -
If you remember the shape of your spoon at lunch, it has to be the wrong shape.
ADRIAN FRUTIGER -
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.
ADRIAN FRUTIGER