If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
ADRIAN FRUTIGERIf you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.
ADRIAN FRUTIGERFrom all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design.
ADRIAN FRUTIGERNot like the concrete jungle of the tenements.
ADRIAN FRUTIGERHelvetica is the jeans, and Universe the dinner jacket.
ADRIAN FRUTIGERAnd it is the designer’s task with the help of this black to capture space.
ADRIAN FRUTIGERHelvetica is here to stay.
ADRIAN FRUTIGERWhen I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light.
ADRIAN FRUTIGERI am sure in some years from now you will see new posters with just white space and four lines in Garamond.
ADRIAN FRUTIGERto create harmonious whites inside the letters as well as between them.
ADRIAN FRUTIGERThus I also grasped that the empty spaces are the most important aspect of a typeface.
ADRIAN FRUTIGERIf you remember the shape of your spoon at lunch, it has to be the wrong shape.
ADRIAN FRUTIGERIn its restraint, should be only felt but not perceived by the reader.
ADRIAN FRUTIGERIt gives distance between the trees, the room to breathe and allow for life.
ADRIAN FRUTIGERTypography must be as beautiful as a forest.
ADRIAN FRUTIGER