Art is not the spiritual side of business.
AD REINHARDTI tried to oppose the academic to the marketplace.
More Ad Reinhardt Quotes
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We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
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Now almost every artist outside of New York is connected with some school or some museum school, and even in New York the majority are.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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Art is art. Everything else is everything else.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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So now our department is the worst department, partly because it has the worst facilities.
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I want to emphasize the idea of black as intellectuality and conventionality.
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Painting cannot be the only activity of a mature artist.
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The more an artist works the more there is to do.
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The artist should once and forever emancipate himself from the bondage of appearance.
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The artist as businessman is uglier than the businessman as artist.
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Art is too serious to be taken seriously.
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The job at Brooklyn is interesting because Brooklyn reflects what happened to university art departments everywhere. It might be the worst department now, and yet at one point it was the best in the country.
AD REINHARDT